![]() ![]() ![]() Again, it comes down to proximity and spacing that helps readability.Ī title should usually have more visual weight than the body text. Increasing the line height a bit lets the reader perceive the paragraph as a group of rows, not a clutter of lines. With more than 90 characters, it becomes difficult for the eye to find the correct next line when jumping from the far end to the beginning of a paragraph. The line length is very long and the line height is rather small. Let’s look at the details of text styling. Now you’ve learnt some basics about layout. Shorten text where it is too much, especially on a higher level when you are linking to the full article. On the other hand, it is still obvious that it belongs to the text above. This makes the link stand out enough to become a clear call to action. Additionally, the learn more link is positioned in a new row with a little bit of spacing. They have more weight than the following paragraph text. ![]() The headings of each group have the same styling, they are on the same visual hierarchy. This layout uses proximity and spacing so you perceive each paragraph as a group. The “learn more” link is hidden at the end of each paragraph. First of all, it is hard to browse and understand what is worth reading and where you should click, because there’s no clear grouping, just dense blocks of print. Layout is a lot about proximity and its counterpart: spacing. You can use these design principles to create visual weight and balance whenever you design something. This is why content should be easy to read and understand. They scan documents or websites for important parts in seconds. Grouping content is so important, because users often don’t read a text entirely from the top left to the bottom right. You now understand how you can create visual groups-by proximity and similarity. The principles of similarity and proximity often work together to form a visual hierarchy. But you probably see rows of circles long before you see columns because of the similar colours. The proximity between all elements is the same. The similarity principle dominates the proximity principle in this example. The other closely related gestalt principle is the similarity law. While they continue to be separate shapes, they are now perceived as two groups. When the circles are given close proximity, unity occurs. The circles are placed without any particular proximity. We perceive elements that are closer together as a group. One of the most important and also easiest principles in design is the Law of Proximity. These principles are rooted in psychology and describe how humans typically see objects by grouping similar elements, recognizing patterns and simplifying complex images. The German verb for “to design” is “gestalten”. “Gestalt” is German and means “shape” or “form”. This will help understand and use the following design tip: Make your copy highly readable. You will learn about gestalt principles and what they tell us about how we perceive visual objects. In this blog post I’d like to focus on design basics and typography. But if you can learn the principles behind the magic, then you’ll be able to create convincing designs on your own. Sometimes people refer to visual design as “doing magic”, because they realize that things look harmonious and pleasing, but they don’t know why. ![]()
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